Consumer Behavior
epub, pdf |eng | 2010-08-09 | Author:A. K. Pradeep [Pradeep, A. K.]
P1: OTA/XYZ P2: ABC c12 JWBT296-Pradeep June 7, 2010 7:12 Printer Name: Courier Westford, Westford, MA The Buying Brain and Brands 129 Figure 12.1 The Brand Essence Framework Core and ...
( Category:
Consumer Behavior
June 13,2015 )
epub |eng | 2011-10-19 | Author:Dooley, Roger [Dooley, Roger]
It’s scary that we can be manipulated this easily and that our own defenses against such manipulation are ineffective even when we realize what is happening. But is there a ...
( Category:
Advertising
June 12,2015 )
epub |eng | 2011-04-29 | Author:Kit Yarrow [Yarrow, Kit]
Not Just Fame, But Influence——and Opportunity Unique to this generation is its members’ ability to become famous through their own channels. They don’t need to wait for the existing hierarchy ...
( Category:
Research
June 12,2015 )
mobi, epub |eng | 2008-12-30 | Author:Paco Underhill
ELEVEN w, gender revolt (or reconfiguration, at the very least) having changed so much about our lives, and men and women off boldly shopping new terrain, the effect on children ...
( Category:
Research
June 11,2015 )
mobi, epub |eng | 2010-01-04 | Author:Poundstone, William [Poundstone, William]
This says something about why rebate programs appeal to the companies that offer them. The tougher question is, Why are rebates so entrancing to consumers? Both experiments and practice confirm ...
( Category:
Retailing
June 11,2015 )
mobi, epub, pdf |eng | 2010-08-22 | Author:Dan Ariely
Notes [255] Bibliography and Additional Readings [259] Introduction: How an Injury Led Me to Irrationality and to the Research Described Here 1 The Truth about Relativity: Why Everything Is Relative�Even ...
( Category:
Consumer Behavior
June 11,2015 )
mobi, epub, pdf |eng | 2010-11-30 | Author:Philip Graves
People will typically react in one of two ways: either they will glaze over and not “get” the concept at all, or they will play the game and start providing ...
( Category:
Research
June 11,2015 )
mobi, epub, pdf |eng | 2009-12-21 | Author:Dan Ariely
FROM THIS EXPERIMENT, we saw that our capsule did have a placebo effect. But suppose we priced the Veladone differently. Suppose we discounted the price of a capsule of Veladone-Rx ...
( Category:
Consumer Behavior
June 11,2015 )
epub |eng | | Author:Garrett Sutton [Sutton, Garrett]
Chapter Fourteen Credit Scores While your credit report is important, the numbers that are created from your credit report – your credit scores – may be even more important. Credit ...
( Category:
Budgeting & Money Management
June 9,2015 )
epub |eng | 2015-05-04 | Author:Waller, Lloyd & Bailey, Corin & Johnson, Stephen
Davis Wall (2008) explained that citizens who have been victimized or who have witnessed victimisation will be reluctant to engage in similar activities. In the cyber world, as explained by ...
( Category:
Banks & Banking
June 5,2015 )
epub, mobi |eng | 2014-05-27 | Author:Adam Ferrier & Jennifer Fleming [Ferrier, Adam]
CAN COKE GIVE OWNERSHIP? What’s your very first memory of Coke? What popped into your head? Was it an ad on a billboard? Perhaps you saw a bottle or can ...
( Category:
Advertising
June 1,2015 )
epub |eng | 2015-05-25 | Author:Bernasek, Anna & Mongan, D.T.
Checking on Checking Look at all the ways companies are already exploiting trust through the proliferation of fine print. Take something many people think they’re pretty familiar with, the basic ...
( Category:
E-Commerce
May 31,2015 )
mobi, epub, pdf |eng | 2015-05-17 | Author:Andrade, Romuald [Andrade, Romuald]
After you develop this context, you can start to build a powerful new way to view your website’s data. In doing so, you are moving beyond numbers and into the ...
( Category:
Consumer Behavior
May 28,2015 )
epub, mobi, pdf |eng | 2015-05-10 | Author:Richard H. Thaler [Thaler, Richard H.]
Many first and second level thinkers guessed 33 and 22. But what about the guesses of 99 or 100; what were those folks up to? It turns out that they ...
( Category:
Consumer Behavior
May 25,2015 )
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